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Ceres Holographics and Covestro Deepen Long-established Partnership To Accelerate Commercialization of Holographic-Enabled Display Solutions at New Ceres Facility

Partnership leverages Ceres optical expertise and Covestro’s Bayfol® HX photopolymer to optimize the design and production of Ceres HoloFlekt® films for transparent display and augmented reality Heads up Display (AR-HUD) systems
Key Takeaways
  • Scottish innovator opens new showcase mastering and replication facility to prepare for scale-up and supply of holographic display solutions.
  • Strengthened partnership with Covestro to address growing market demand for Transparent and Augmented Reality Displays for mobility and transportation sectors.
  • Purpose-built roll-to-roll production machine technology for rapid scaling and global growth.

St Andrews and Livingston Scotland – November 30, 2021 – At the opening of its new digital mastering and replication facility, Ceres Holographics and Covestro confirmed that the two companies have deepened their collaboration around Ceres’ HoloFlekt® films for automotive display solutions. Ceres-finished HoloFlekt films are used in breakthrough holographic optical element (HOE)-enabled display solutions across automotive and other markets such as aviation, and public transport. The joint works will focus on the customization of Covestro's Bayfol® HX photopolymer together with the Ceres mastering and replication technology that enables production of the finished HoloFlekt functional films.

The statement coincides with the installation and commissioning of Ceres’ roll-to-roll (R2R) replication technology that allows for the first time a production demonstration of its manufacturing technology and production process to produce full size HoloFlekt films. The industrialised, full-scale replication technology was installed at a purpose-built 8,000-square foot facility in Livingston, Scotland. At a development cost of £2m over a three-year period, and with the aid of EU H2020 funding (£1.2m) the R2R replication technology embodies Ceres key knowledge, and expertise of Covestro's Bayfol HX photopolymer, and Ceres accumulated 20+ years expertise in digital hologram mastering and replication. 

Extending a long-standing collaboration

Ceres and Covestro have a long history of collaboration, which has allowed Ceres to develop a unique expertise in the advanced Bayfol HX film. Bayfol HX film is a transparent thin film featuring a light-sensitive, self-developing photopolymer that is ideal for the production of highly efficient volume holograms for advanced light-guiding applications.

This partnership has already resulted in Ceres’ ability to develop core technology to produce a line of light guiding film solutions. Ceres’ end-to-end holographic system and HOE design capability allows the development of customer-specific holographic master designs that can then be re-produced as thousands of perfect replicas in large format HoloFlekt films, enabling OEMs and Tier Ones to implement custom Transparent Display and AR HUD solutions in next generation vehicles.

The future engineering collaboration will first focus on optimizing the Bayfol HX film, and the HoloFlekt mastering and replication equipment to define the boundaries and range of possibilities for Ceres’ Transparent Display solution. The two companies will jointly work on meeting OEM application readiness requirements  with regard to windshield displays, including system geometries, brightness, uniformity, clarity, and ease of integration etc.

“The unique light-guiding photopolymer from Covestro is key to our ability to produce our finished HoloFlekt films for holographic based display solutions in volume that cost less and perform better than other alternatives. We are pleased to have access to the Covestro expertise to assist in the improvement of their film and the commercialisation of Ceres technology and expertise. Ceres digital printer and replication technology takes the application possibilities for Bayfol HX even further and we are excited at the commercial interest and engagement we have already seen by global leaders in the transportation sector,” said Andy Travers CEO of Ceres.

“By extending our relationship with our long-term partner Ceres, we can further coordinate our resources in this area to drive forward display solutions that meet the performance, size and cost requirements of mobility applications. We believe this combination of expertise will be instrumental in the beginning of a new era in the transportation experience,” said Moritz Winterstein, Head of Growth Ventures Specialty Films at Covestro.


About Ceres Holographics

Ceres Holographics is a pioneer and leader in the design and manufacture of holograms and Holographic Optical Elements (HOEs) for next generation optical systems in Augmented Reality Head Up Displays (ARHUD), holographic Transparent Displays (TD), and holographic lighting solutions. Founded in 2009, in St. Andrews, Scotland, the company provides a full spectrum of system, hologram and HOE design as well as cost-effective, volume production of holographic-based solutions to OEMs and tier1 suppliers in the automotive, transportation, aerospace, construction, agriculture, and commercial vehicle markets. 

Key Takeaways
  • Scottish innovator opens new showcase mastering and replication facility to prepare for scale-up and supply of holographic display solutions.
  • Strengthened partnership with Covestro to address growing market demand for Transparent and Augmented Reality Displays for mobility and transportation sectors.
  • Purpose-built roll-to-roll production machine technology for rapid scaling and global growth.
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Ceres Holographics develops first ever roll-to-roll (R2R) replication system to produce full size HoloFlekt® films for next-generation mobility applications. — Ceres Holographics
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Quotes
The unique light-guiding photopolymer from Covestro is key to our ability to produce our finished HoloFlekt® films for holographic based display so...
Andy Travers CEO of Ceres
By extending our relationship with our long-term partner Ceres, we can further coordinate our resources in this area to drive forward display solut...
Moritz WintersteinHead of Growth Ventures Specialty Films at Covestro
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